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Marketing communications plan
Digital strategy
Public relations and media relations

Tag Taxi

Taxi order startup project

Yes, Prospek is entirely responsible for the TAG Taxi™ image. And yes, TAG taxis really do find you through geolocation! We created this free app for iPhone and Android for three reasons: to offer city dwellers a simpler way to travel, to position taxis as an alternative urban transport option and to offer a solution for the current crisis in Montreal's taxi industry.

How does it work? No need to call the central dispatch anymore. With just a few taps on your screen, a car can now locate you when you order a taxi! You can also indicate how you'll pay, the type of car you want and if you'll be transporting any animals or oversized baggage with you. The app will even show you wait times and let you follow the taxi as it gets closer.

TAG Taxi™ lets users "tag" a taxi in an intuitive and personalized way -- placing the passenger at the heart of the taxi experience. Twenty-four hours after it was launched in Montreal, TAG Taxi™ sat atop the list of free navigation apps on the App Store. Since then, TAG has launched in Trois-Rivières and the Greater Toronto Area (GTA). It has also been awarded with Boomerang, Grafika, Applied Art Interactive and Mobizz awards and, above all, proves that Prospek is a creative agency capable of creating high-quality applications. This app has become indispensable at Prospek. Have you tried it yet?

« Working on this project was a treat. An amazing example of teamwork that stimulated heated debates over strategy, creation and satisfaction, but that ended with the euphoria of winning a Boomerang Grand Prize. What an ride! »
Kim Neill, graphic designer
« I love being a communications strategist, because I sometimes get the impression that I've successfully changed behaviour. TAG has changed how Montreal calls a taxi! »

Sylvain Arsenault, president and partner

Want to chat about projects, collaborating, teaming up? We can't wait to find out what you have in mind.