Fédération des producteurs d’œufs du Québec

The Fédération des producteurs d’œufs du Québec wanted to remind everyone that eggs are far more than an everyday ingredient. Each dozen holds extraordinary culinary potential, capable of nourishing both body and imagination. The mission: to show, with creativity and whimsy, that eggs open a world of culinary wonders. They are easy to cook, protein-rich, affordable, and perfect for any occasion. Whether it’s a quick meal on the go or a more adventurous culinary discovery, eggs invite everyone to have fun in the kitchen while bringing children and adults together around the table.

Under the concept “The Wonders of a Dozen Eggs,” four recipes were highlighted: a gourmet toast, protein-packed bites, ramen with marinated eggs, and a colourful shakshuka for those who love to explore new flavours. Executed in 3D motion design with a minimalist, poetic style, the dishes are suggested rather than fully detailed, leaving room for the viewer’s imagination to complete the story. The eggs dance in joyful circles, symbolizing versatility and endless creativity. A playful, circus-fanfare-like soundtrack adds energy and whimsy, while Sandrine Bisson’s warm, vibrant voice perfectly embodies the accessible, lively spirit of the campaign.

The campaign won over audiences with its light, inspiring universe, sparking curiosity and excitement among families and young adults alike. The originality of the motion design and the playful rhythm of the music created a memorable experience where eggs became the star ingredient in creative and satisfying meals. The four featured recipes whetted appetites and drove online engagement, reinforcing the perception of eggs as both practical and magical. Through this campaign, the Fédération des producteurs d’œufs du Québec reaffirms its mission: to make cooking simple, inspiring, and joyful… one dozen eggs at a time.