In spring 2016, Eaux Vives Water Inc. hired Prospek to help it launch and manage its Quebec campaign, “Guess what Carey drinks!” The company’s objective was to introduce a brand new product, natural carbonated spring water in slim cans, by combining the extremely high profile of its spokesperson, Carey Price, with the power of social media. Four video capsules were produced in collaboration with ALT Productions that featured Price and ESKA slim cans. A Montreal poster campaign and dedicated contest microsite rounded out the integrated communications mandate.
« What a privilege it was for me to be involved in this major campaign! ESKA is a local product and one we can all be proud of. »
Philippe Doss, partner and vice-president in strategy
The entire team helped make this dynamic project happen. It was a resounding success, recording 254,752 video capsule views, 34,947 social media interactions, 21,094 website visits and 3,332 contest entries.
To learn more, read the blog article about this mandate. Do you agree that ESKA’s even better under pressure?