A decade ago, we created the brand image for the Centre de ressources éducatives et pédagogiques (CREP), a major player in continuing education among organizations and businesses in the Greater Montreal Region. By 2018, the time had come to refresh and update the group’s various communication tools.
It was important for the CREP to maintain a certain level of continuity while injecting a healthy dose of dynamism into its image to adequately reflect its true nature. Revitalized typographic choices and an expanded colour palette enabled us to meet the challenge without distorting the DNA of the brand. The new platform will be deployed gradually over the course of three key mandates.
The CREP is defined by its stakeholders: administrative staff, teachers and students. We therefore went on site for an exhaustive photo shoot in order to gather a wide range of images to use in the various communication tools we were planning.
Numerous communication tools were produced, which allowed us to take full advantage of the possibilities offered by the new brand image. To ensure optimal cohesiveness, we conducted a comprehensive review of the organization’s vehicles, from the student card and newsletter to brochures and social media platforms.
Because the organization was also integrating new offices, the time was ripe to adapt the physical environment to the new graphic identity in an original and tasteful way. We examined the facilities, ran tests and suggested a number of options, leaving no stone unturned to ensure that staff and students alike would be able to work in bright, inspiring and pleasant surroundings.
« It’s a real compliment when a client returns after a decade to ask us to push the creative process even further. »
Emmanuel Bégin, Partner, Vice-President and creative director