La révolution du doublage vocal grâce à l'IA
La révolution du doublage vocal grâce à l'IA
Un générateur d'images pour rivaliser avec Bing et ChatGPT
La méthode ingénieuse de la marque pour diffuser des offres pour ses biscuits.
Practical options to improve your daily use
How does it consume advertising?
A new feature to summarize product reviews
Mathieu Dugal has the answer to your question
September is the month of new Apple products, but do you know the iPhone R?
How to take advantage of the creative process without too much internal torture and relentlessness.
When you can't afford the headliner...
Tools that can make a big difference in productivity!
The all-powerful search engine to refine the precision of results.
Combine respect for privacy and reward users for voluntary exposure to advertising.
En 2022, un ancien employé de Google a donné naissance à ElevenLabs, une entreprise où l'intelligence artificielle rencontre la magie de la synthèse vocale. Sur cette plateforme conviviale, vous pouvez explorer des fonctionnalités gratuites et payantes qui vous permettent de créer une parole naturelle, de personnaliser des voix artificielles et même de cloner votre propre voix.
Mais attendez, il y a plus ! La dernière mise à jour d’ElevenLabs est une fonction de doublage vocal qui vous permet de faire voyager votre audio dans 28 langues tout en conservant votre voix unique et vos manières de parler. Mati Staniszewski, le cerveau derrière ElevenLabs, s'enthousiasme en déclarant : "Le lancement du doublage vocal par IA est notre plus grand pas vers un monde sans barrières linguistiques. Nous voulons que chacun puisse savourer n'importe quel contenu, peu importe la langue qu'il parle."
Vous vous demandez comment ça marche ? C'est simple ! Téléchargez votre fichier audio ou partagez le lien de votre contenu sur ce site, et le tour est joué. Bien sûr, on a tous en tête le risque de mauvaise utilisation. L'équipe d'ElevenLabs a donc investi dans des super détecteurs de trucages.
Google entre dans la course à l'IA générative avec le lancement de son propre générateur d'images, en réponse aux initiatives de Microsoft et OpenAI. Si vous êtes inscrits à Search Labs, vous avez le privilège de tester cette fonctionnalité qui va rendre vos recherches encore plus complètes.
Ce générateur d'images de Google s'appuie sur Imagen, son propre modèle text-to-image. On lui accorde un haut niveau de réalisme et des compétences linguistiques profondes.
Si vous êtes dans la bande de Search Labs, tapez simplement une demande dans la barre de recherche, comme "Dessine une image d’un capybara avec une toque de chef qui prépare le petit-déjeuner". TADA ! Vous obtenez quatre images générées qui répondent à votre folle demande. Vous pouvez même affiner votre recherche en cliquant sur l'une d'entre elles.
Et si vous êtes du genre à chercher de l'inspiration, Google a pensé à tout. Tapez quelque chose comme "décoration de table minimaliste pour Halloween" dans Google Images, et hop, vous avez la possibilité de générer de nouvelles images avec l'IA.
C'est comme avoir un artiste personnel qui répond à vos demandes !
À la croisée de la technologie et de la gourmandise, OREO fait à nouveau sensation avec sa dernière initiative, OREOCodes. Imaginez cette scène : les codes-barres des bouteilles de lait se transforment en portails magiques vers des offres spéciales sur vos biscuits préférés. La campagne renforce le lien indissociable entre les biscuits OREO et notre chère bouteille de lait.
Comment ça marche?
Rien de plus simple ! Les gourmands curieux n'ont qu'à scanner le code-barre de leur bouteille de lait via le site dédié, OREOCodes.com. La magie opère alors, et vous débloquez des offres spéciales. Une initiative lancée grâce au partenariat de la marque de biscuit avec plus de 1000 entreprises laitières partout dans le monde.
Des résultats qui parlent d'eux-mêmes
Les résultats de cette campagne sont tout simplement bluffants. Les ventes de biscuits OREO ont connu une hausse remarquable de 7,3%. Plus de 83% des participants ont joyeusement utilisé les coupons débloqués, et sur les réseaux sociaux, l'engagement a connu une envolée de 230%. Un succès éclatant qui va bien au-delà du simple achat en magasin.
Slack has become a must-have for many businesses, providing a collaborative communication space that makes life easier for teams. If you're not yet familiar with this platform, imagine a tool that allows you to instantly chat with your colleagues, share files, integrate tools, and organize conversations into channels.Here are five Slack features that you might not know about, but that are here to make your life easier:
Here are five good reasons to increase your productivity and improve your experience with Slack. So, take advantage of these tips to make your teamwork even more fluid and efficient!
Over-digitalized and demanding in its way of consuming, it is essential to decipher the habits of Generation Z to win over tomorrow's buyers. Tinuiti, an independent company specializing in performance marketing, reveals key insights from its study entitled “From A to (Gen)Z: How and where young consumers shop”. Here are the essential points:
In summary, Gen Z is more open to advertising monitoring, actively uses social networks to discover new products, attaches importance to the consistency of products with their beliefs, prefers online purchases and reacts favorably to advertising targeted and personalized.
So, one wonders if the Alpha generation will once again shake up the codes of advertising, right?
Who hasn't been faced with the challenge of dissecting the 2,452 reviews left on an Amazon product that catches our eye? With each purchase, it is natural to be certain that it is the choice that corresponds to our needs and that the quality will satisfy us.
Amazon has found an ingenious solution to this problem! Thanks to generative artificial intelligence, the famous marketplace now offers summaries of all the reviews left on each product. Better yet, the platform goes above and beyond by highlighting the most frequently mentioned strengths and weaknesses.
This means that with just a glance you can determine whether the product is "easy to use" or whether it offers "good value for money". This initiative is not only time-saving, but it also gives you peace of mind when considering a particular product. No more spending hours reading reviews, Amazon makes decision-making simpler for all of us.
So, if you are overwhelmed by customer reviews for your products or services, consider this tip to make online shopping for your users even more convenient!
Do you know the famous and intriguing Canadian radio show called “Search Engine”? Mathieu Dugal and his team are there to answer all your questions, whether about consumption, technology, science, environment or health. They are a bit like the personal assistant of your search engine, because they dissect, explain and popularize various subjects.
Well, guess what? A team decided to take on the ultimate challenge by creating a website: transcribing all the responses from the radio team in the form of a real online search engine. You can ask any question in the related fields, and you will get an answer from the show that comes closest to it. No need to spend hours researching the web, just plug in your headphones and learn as you listen.
So, what are you waiting for? Explore this treasure trove of information and discover what the radio team has to offer you. It's a fun and educational way to learn.
Have you seen this huge advertising campaign that rocked Paris, Madrid, New York and London at the beginning of September? The one that announced the mysterious arrival of the iPhone R with all the Apple look and feel, making everyone believe that Apple was behind it all? Well, think again! The campaign succeeded in creating a large number of reactions, especially on the social network X (formerly Twitter), with thousands of people betting on what this mysterious product could be.
But here it is, on September 12, the day of Apple's famous Keynote presentation, Backmarket, the famous brand selling reconditioned devices, a large part of whose sales come from Apple products, revealed the pot of roses. The iPhone R was nothing more than a refurbished iPhone. And there, Backmarket brought out the heavy artillery to make everyone aware of the environmental impact of tech. They pointed out the astronomical quantity of Apple devices thrown away each year, a real threat to the environment with each new product launched.
Their goal ? Raise collective awareness about the ecological footprint of tech, while highlighting the advantages of reconditioned products, which are more durable and accessible to us all.
Perhaps now is the time to rethink our technological choices and opt for more environmentally friendly options. What do you think about it?
It is known that the creative process is often painful and full of contradictions. Experience (and talent, of course) proves to us that we must abandon ourselves to the journey imposed by the process of reflection and creation which leads to the development and conception of strong ideas. Discomfort caused by the communications challenge equation + one's own bias towards the challenge (no one is impartial) + reflection caused by research and inspirations + budgetary constraints and client desires... leads to a phase of creation that we often want to avoid or get through as quickly as possible, as if it were a failure... This stage is complex for anyone who does creation of any kind. It is often filled with confusion and tension, and in my opinion, it is essential to get to the essence of strong concepts. What if we devoted the necessary time and healthy energy filled with openness to explore this phase to the bottom? For what? Because the creative process makes up more than 50% of the efforts necessary for developing projects and welcoming this phase of discomfort positively should be able to nourish us just as much as the final result because it is there that we evolve and integrate rich experiences. The proof? That’s because we’re starting again. :D
British cereal brand SURREAL has launched a fun and bold poster campaign, featuring celebrities who appear to endorse their products. Except they're not actually celebrities - just normal people sharing their names. The poster campaign wanted to make a splash at first glance and it seems that the objective was achieved!
This was loudly applauded on social media, as people found it funny, very creative, and above all daring.
On the other hand, we cannot ignore the reflection linked to the legal aspect of the thing. The brand has stepped into a pretty gray area when it comes to using the name, image, and likeness of people who share names with international icons. In the past, Kim Kardashian sued (and settled out of court) with Old Navy over the use of a model who resembled the celebrity in an advertisement. Starbucks also sued a woman named Sam Buck, who named her coffee Sambuck's, alleging trademark infringement. Starbucks won.
The future will tell us what happens to this famous offensive on the part of SURREAL!
Google Chrome extensions are programs that can be installed in Chrome in order to modify the functionality of the browser. This includes adding new features to Chrome or modifying the existing behavior of the program itself to make it more convenient. Here are some that we use regularly!
Wappalyzer: see which CMS platform a website is built on, as well as the extensions/tools used.
Screenshot and Screen Video Recorder: Save a screenshot of an entire web page or specific sections, as an image or video.
Amazing Color Picker: Find the color code (RBX, CMYK, etc.) of any element on a web page by clicking on it with the eyedropper.
Ninja Fonts: see the font on a web page by dragging your cursor over it (type, size, weight).
Grammarly for Chrome: an automatic multilingual grammar checker, which makes dynamic suggestions.
LastPass: essential for saving all your passwords in a single safe and automatically inserting them on login pages.
Snoozz: Put an entire tab or window to sleep and decide when you want it to reappear again.
Who has never spent too much time searching Google results or opening a variety of links in different tabs to find specific information?
Say hello to Waldo, your new best friend!
Whether you are looking for telephone numbers, statistics, PDFs, or even information coming only from academic institution sites, Waldo offers a series of filters allowing you to quickly refine the results of your query. It is also possible to create your own filters depending on the sites to which you wish to limit the search results.
What's more, you can save results in a side panel to consult later and even create storage lists to keep portions of text directly from websites (and send everything to a Google Doc file by the following). Not bad!
Although the tool requires a subscription to take advantage of the full functionality, the paid version offers very interesting possibilities. Obviously, this requires changing your search habits if you're used to the Google interface, but the try is worth it!
Brave Browser is a web browser that stands out with its advanced ad-blocking and privacy protection technology. In short, it hides all advertisements (including video ads on YouTube) and blocks third-party scripts, preventing online tracking and protecting against phishing attacks. This also helps speed up the loading time of web pages, since the browser only loads the necessary content (by blocking scripts and third-party applications), which requires less bandwidth than other browsers like Chrome.
It is built on the open-source Chromium project and is compatible with all Chrome extensions. It is also possible to import all your settings and favorites from Chrome if you decide to switch!
The browser also offers users the opportunity to be voluntarily exposed to advertising, in exchange for crypto rewards (more precisely Basic Attention Tokens - BAT). Each user can choose the amount of advertising they want to allow while browsing.
On the privacy side, Brave offers a private browsing feature with Tor built-in, for added protection.
Changing browsers can be scary (by force of habit), but in this case, the visual and functional experience is so similar to Chrome that you barely notice the difference.