Discoveries big and small

À la croisée de la technologie et de la gourmandise, OREO fait à nouveau sensation avec sa dernière initiative, OREOCodes. Imaginez cette scène : les codes-barres des bouteilles de lait se transforment en portails magiques vers des offres spéciales sur vos biscuits préférés. La campagne renforce le lien indissociable entre les biscuits OREO et notre chère bouteille de lait.

Comment ça marche?

Rien de plus simple ! Les gourmands curieux n'ont qu'à scanner le code-barre de leur bouteille de lait via le site dédié, OREOCodes.com. La magie opère alors, et vous débloquez des offres spéciales. Une initiative lancée grâce au partenariat de la marque de biscuit avec plus de 1000 entreprises laitières partout dans le monde.

Des résultats qui parlent d'eux-mêmes

Les résultats de cette campagne sont tout simplement bluffants. Les ventes de biscuits OREO ont connu une hausse remarquable de 7,3%. Plus de 83% des participants ont joyeusement utilisé les coupons débloqués, et sur les réseaux sociaux, l'engagement a connu une envolée de 230%. Un succès éclatant qui va bien au-delà du simple achat en magasin.

Slack has become a must-have for many businesses, providing a collaborative communication space that makes life easier for teams. If you're not yet familiar with this platform, imagine a tool that allows you to instantly chat with your colleagues, share files, integrate tools, and organize conversations into channels.

• Return to the line by pressing "Enter": By default, when you press the "Enter" key while writing a message, it is sent to your colleague. To avoid the embarrassment of an unfinished message, simply click on your photo, then "Preferences." Next, go to the "Advanced" tab, find the line "When writing a message, press Enter to..." and select "Start a new line".
• Schedule your notifications: Receiving a Slack notification can sometimes be stressful, especially when you're working out or sharing a meal with family. In your preferences, under the "Notifications" tab, you can schedule the times you want to receive alerts on your screen, to avoid unwanted interruptions.
• Exclude certain channels from your searches: You're desperate for an Instagram stats report we shared with you a few weeks ago, but the company's "Cute Kitten" channel is flooded with Instagram videos that the whole team swaps? Go to your preferences, in the "Advanced" tab, and simply exclude some distracting channels from your searches.
• Create reminders: When your colleague asks you an important question or asks for the latest creative for client X, but you're immersed in a crucial file, don't worry. Click on the "..." next to their message, select "remind me" and choose when you want to receive an alert so you don't forget anything.
• Keep your notes and to-do lists handy: Rather than juggling between different apps and windows, you can open the Canva tool directly from your chat by clicking the icon in the top right. So you can add notes or to-do lists after a conversation with a colleague.

Here are five good reasons to increase your productivity and improve your experience with Slack. So, take advantage of these tips to make your teamwork even more fluid and efficient!

Who hasn't been faced with the challenge of dissecting the 2,452 reviews left on an Amazon product that catches our eye? With each purchase, it is natural to be certain that it is the choice that corresponds to our needs and that the quality will satisfy us.

Amazon has found an ingenious solution to this problem! Thanks to generative artificial intelligence, the famous marketplace now offers summaries of all the reviews left on each product. Better yet, the platform goes above and beyond by highlighting the most frequently mentioned strengths and weaknesses.

This means that with just a glance you can determine whether the product is "easy to use" or whether it offers "good value for money". This initiative is not only time-saving, but it also gives you peace of mind when considering a particular product. No more spending hours reading reviews, Amazon makes decision-making simpler for all of us.

So, if you are overwhelmed by customer reviews for your products or services, consider this tip to make online shopping for your users even more convenient!

Have you seen this huge advertising campaign that rocked Paris, Madrid, New York and London at the beginning of September? The one that announced the mysterious arrival of the iPhone R with all the Apple look and feel, making everyone believe that Apple was behind it all? Well, think again! The campaign succeeded in creating a large number of reactions, especially on the social network X (formerly Twitter), with thousands of people betting on what this mysterious product could be.

But here it is, on September 12, the day of Apple's famous Keynote presentation, Backmarket, the famous brand selling reconditioned devices, a large part of whose sales come from Apple products, revealed the pot of roses. The iPhone R was nothing more than a refurbished iPhone. And there, Backmarket brought out the heavy artillery to make everyone aware of the environmental impact of tech. They pointed out the astronomical quantity of Apple devices thrown away each year, a real threat to the environment with each new product launched.

Their goal ? Raise collective awareness about the ecological footprint of tech, while highlighting the advantages of reconditioned products, which are more durable and accessible to us all.

Perhaps now is the time to rethink our technological choices and opt for more environmentally friendly options. What do you think about it?

Who has never spent too much time searching Google results or opening a variety of links in different tabs to find specific information?

Say hello to Waldo, your new best friend!

Whether you are looking for telephone numbers, statistics, PDFs, or even information coming only from academic institution sites, Waldo offers a series of filters allowing you to quickly refine the results of your query. It is also possible to create your own filters depending on the sites to which you wish to limit the search results.

What's more, you can save results in a side panel to consult later and even create storage lists to keep portions of text directly from websites (and send everything to a Google Doc file by the following). Not bad!

Although the tool requires a subscription to take advantage of the full functionality, the paid version offers very interesting possibilities. Obviously, this requires changing your search habits if you're used to the Google interface, but the try is worth it!

https://www.waldo.fyi

Brave Browser is a web browser that stands out with its advanced ad-blocking and privacy protection technology. In short, it hides all advertisements (including video ads on YouTube) and blocks third-party scripts, preventing online tracking and protecting against phishing attacks. This also helps speed up the loading time of web pages, since the browser only loads the necessary content (by blocking scripts and third-party applications), which requires less bandwidth than other browsers like Chrome.

It is built on the open-source Chromium project and is compatible with all Chrome extensions. It is also possible to import all your settings and favorites from Chrome if you decide to switch!

The browser also offers users the opportunity to be voluntarily exposed to advertising, in exchange for crypto rewards (more precisely Basic Attention Tokens - BAT). Each user can choose the amount of advertising they want to allow while browsing.

On the privacy side, Brave offers a private browsing feature with Tor built-in, for added protection.

Changing browsers can be scary (by force of habit), but in this case, the visual and functional experience is so similar to Chrome that you barely notice the difference.