Blogue

Why is it so hard to react positively to change when we know for a fact that the web is an ever-changing environment?

For the last couple days we have opened our Facebook accounts to find out that the interface changed again to what has been commonly called the New Facebook.

Dès ma première plongée dans « l’univers » des envois massifs, je me doutais que ça n’allait pas être de tout repos! J’ai fait maints apprentissages et découvertes à la suite de nombreuses recherches, mais surtout en expérimentant et en testant sans relâche.

Yep! That is the question!

When it comes to optimizing a website, testing (in my opinion) is the key to achieving the most perfected user experience, to find out how to better the steps within a purchasing funnel or to determine which call-to-action attracts the most customers. Now this is not a new subject, I agree with you! BUT it is still a point of contention. Not everyone agrees that testing is necessary.